Pedalsure have joined forces with #BikeIsBest, the most extensive coordinated promotional campaign for cycling since the 1970s!

Pedalsure, along with over 50 key partners in the cycling industry have all joined forces to spread the word that #BikeIsBest for everyone. #BikeIsBest for you, your family, your community and the planet.

As we've all seen at this critical time, more people are taking to bikes and rediscovering the joy of recreational cycling and commuting. Just 9% want things to 'go back to normal' after coronavirus lockdown, says a recent YouGov poll. #BikeIsBest aims to instil behaviour change and get people out of their cars for short journeys and onto their bikes.

Since 2014, we’ve been working harder than a super domestique to provide the best insurance for the most competitive price. We know you want to be out on the bike as much as possible and dealing with insurance is probably the last thing anyone wants to do.

1.3 million bikes have been sold during lockdown and with cycling really on the increase in the UK, there has never been a better time to ride a bike. We are here to help you ride smart and keep your most prized possession safe.

You can read more about #BikeIsBest here.


Dukes House Insurance Limited is a company registered in the Bailiwick of Guernsey under the Companies (Guernsey) Law 2008 (Company number 66539) and is authorised and regulated by the Guernsey Financial Services Commission. Registration Number 2522730. Cover Section 4 (Cyclist’s Legal Protection) – This cover section is underwritten 100% by AmTrust Europe Limited. Amtrust Europe Limited are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Your policy is arranged by PedalSure No. 2 Limited (Firm Reference No. 844669) with Dukes House Insurance Limited. PedalSure No. 2 Limited is an appointed representative of Independent Broking Solutions Limited which is authorised by the by the Financial Conduct Authority (firm reference no.312026). Pedalsure no. 2 Ltd and Dukes House Insurance Ltd are under common ownership.
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